"How to Healthcare" Campaign
WHEN: Summer 2019
FOR WHO: Summer Intern Group Project during my Social Media Design internship at W2O Group now a part of Real Chemistry Our assigned client was Aetna.
WHY: We were asked to provide a campaign that would increase brand awareness and insurance membership from this audience.
WHAT: I created the look and feel for my group's proposed health insurance campaign. First I created a style guide, in Adobe Illustrator, for our campaign to insure visual consistency on all our digital channels. The style guide is located below. Our campaign included elements of paid, earned, shared and owned media. Our paid media included an ad campaign featuring a banner ad, and ads from influencers using Facebooks Branded Content tool. I designed these mockups in Adobe Illustrator and a few are included below.
The crux of our campaign was the owned media: our website/blog. I created website prototypes in Adobe XD for both mobile and desktop formats.
Lastly, we chose to promote our blog posts through a social media influencer strategy that I spearheaded. I created related Instagram mockups that I also included examples of below.
Style Guide
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Logos
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Banner Ad
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INFLUENCER CAMPAIGN DELIVERABLES
WEBSITE/BLOG PROTOTYPES
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